Long term success - PRTR promotion
In order for stakeholders to use and benefit from PRTR data, they need to know that PRTR data are available for their use. To inform the public about a PRTR, your country may take steps to market and publicize PRTR information. Activities to promote the use of PRTR data include:
- Issuing press releases or holding press conferences to announce public data releases, major reports, or tools associated with PRTR data.
- Supporting the news media in their efforts to use PRTR data for context in articles related to the environment.
- Using social media or automated e-mail lists to send notices to interested parties.
- Assisting non-governmental organizations (NGOs), academia, and other bodies in their efforts to analyse and further publicize PRTR data. This assistance may include providing data in a format useful for an organization or helping the organization to interpret PRTR data.
- Developing outreach tools ranging from fliers to websites to media campaigns.
For a cost-effective management scheme, you may wish to implement the next element (Outreach) or choose another element from the Management scheme elements list.
Relevant tools
Below is a list of tools relevant for implementing this topic :
- OECD: Pollutant Release and Transfer Registers (PRTRs): A Tool for Environmental Policy and Sustainable Development - Guidance Manual for Governments (1996)
- OECD: Guidance on Elements of a PRTR: Part 2 (Not Yet Available)
- OECD: Presentation and Dissemination of PRTR Data: Practices and Experiences - Getting the Words and Numbers Out (2000)
- OECD: Application, Use and Presentation of Pollutant Release and Transfer Registers (PRTR) Data (2013)