Long term success - PRTR promotion

In order for stakeholders to use and benefit from PRTR data, they need to know that PRTR data are available for their use. To inform the public about a PRTR, your country may take steps to market and publicize PRTR information. Activities to promote the use of PRTR data include:

  • Issuing press releases or holding press conferences to announce public data releases, major reports, or tools associated with PRTR data.
  • Supporting the news media in their efforts to use PRTR data for context in articles related to the environment.
  • Using social media or automated e-mail lists to send notices to interested parties.
  • Assisting non-governmental organizations (NGOs), academia, and other bodies in their efforts to analyse and further publicize PRTR data. This assistance may include providing data in a format useful for an organization or helping the organization to interpret PRTR data.
  • Developing outreach tools ranging from fliers to websites to media campaigns.

For a cost-effective management scheme, you may wish to implement the next element (Outreach) or choose another element from the Management scheme elements list.


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